Smaato has launced its SOMA SDK (Smaato Open Mobile Advertising Software Development Kit) for the Android and iPhone, which aims to give developers access to 35 mobile ad netwroks worldwide to serve and display ads within application and mobile sites on Android and iPhone handsets.
As Smaato’s Metric indicates that Android devices have very promising click through rates, Android smartphones have a great chance of providing publishers with valuable revenue through mobile advertising. Smaato is on its way to help publishers maximise their mobile monetization efforts with easy tools, SDKs and sophisticated reporting in one dashboard overview with its SOMA platform. According to company officials the SDKs will come with free analytics and a new reporting dashboard to visualize usage data and keep track of advertising revenues
A new partner for the SOMA platform was recently announced. New York based Adsmobi is the 35th ad network partner and will use the already available Smaato services in the industry. However Smaato has yet to launch new features that will be made available in future SOMA platform releases which will include more targeting data, better forecasting tools and media buying features to further enchance the value for ad networks partners worldwide.
Software Development Kit has been a major factor in determining the success of a particular mobile advertising campaign. For instance, the pioneer mobile advertising network, AdMob which has recently came up with the latest SDK for iPhone OS and iPad. Other example will be MobGold, which has also launched their platform for Google’s Android and iPhone. Though the development of Software Development Kits for MobGold and Smaato are not as advanced as AdMob, but there are rooms for improvements for these rising mobile advertising networks.Furthermore, with the recent lauching of a powerful cross ad network platform from MobGold, the sky is the limit for these mobile advertising networks.