Medialets, the most widely deployed cross-platform rich media ad and analytics provider for mobile apps, recently announced a partnership with Mojiva to deliver Medialets’ highly engaging in-app rich media ad formats to Mojiva’s network clients. As a Medialets Enrich™ preferred partner, Mojiva can now leverage Medialets’ mobile rich media for campaigns that run across their ad network or through the mOcean Mobile platform.
Through the partnership of Mojiva with Medialets, we can foresee that there will be an acceleration of the growth of mobile rich media. The collaboration between Mojiva and Medialets is giving advertisers more buyer power and greater access to the most engaging ad formats in mobile today.
It has been a norm that great demand from clients for in-app rich media ads does not only generate higher CPMs, but at the same time this phemomenon also allows advertisers to build stronger connections with consumers and see maximum return for their media spend. And it does not limited only to Mojiva, we can see that other mobile advertising networks such as MobGold is also taking this opportunity seriously.
Working towards a direction which aims to provide the best-user experience, MobGold is currently putting their effort in searching for the appropriate partners to develop more useful technologies to be used in different mobile advertising campaigns. The latest upadates of MobGold will be the launching of its SMS and Mobile Email Advertising, with the sole objective of providing greater diversity of mobile advertising channels to advertising agencies and telecommunication companies.
The SMS and Mobile Email Advertising will help advertisers in studying the consumers behavior from their mobile activities and responses to the marketing messages that they received so advertisers could tap its potential to not only push information to consumers, but to spark a feedback from them.
Publishers like Google, Facebook, CNN, Fox, and most television networks are all started sending out mobile content that users are asking for. The diversity of the mobile content available leads to an equally diverse audience. The scale and flexibility help make MobGold one of the sparkling global leaders in mobile advertising arena.