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InMobi, an international mobile advertising network based in Bangalore, India , has come up with an innovative means to boost its mobile ad market-share in the U.S. while the big players (Google & Apple) are busy battling things out in other areas.

The company today announced a $ 2 million World Developer Fund to encourage application developers to use InMobi for in-app advertising, thus making all developers on the Android, iPhone and iPad platforms eligible for the fund based on a first-come, first-served basis.

InMobi is planning to provide funds for developers who use InMobi’s network to deliver ads within their apps 100 per cent of the advertising revenue. InMobi normally takes 40 per cent of the revenue, but they are waiving this until the $2m fund is used up. Once the fund dries up, the normal 60/40 split will take effect, but not before InMobi likely encourages a huge amount of developers to utilize their platform in hopes they’ll continue once it’s all said and done.

This is indeed an interesting yet a unique approach, and a good way to one-up the competition by giving developers the one thing they’ve always wanted – the use of a third-party in-app mobile advertising platform while keeping 100% of the profits. This critical move also serves as a good inspiration especially for the current growing mobile advertising networks such as MobGold and Smaato.

MobGold, a leading global player in mobile advertising network, since founded in June 2008, has already been in the line of funding. For instance, MobGold had managed to raise $2 Million in Series A funding from Rising Rich Ltd. and $12 Million Led by Fast Global Investments In Series B Financing. From all the funding, MobGold had invested wisely for product development, marketing and market expansion, which leads to its current progress in the mobile advertising arena.

Though MobGold is still in the stage of planning for the upcoming funding which might be open to app developers, MobGold is gaining more and more support. MobGold as an established industry leader that has a proven ability to develop cutting-edge mobile advertisement platform makes the company itself a thriving success.