Fresh off the closure of its acquisition by Google, mobile ad network AdMob is officially launching an iPad-specific SDK to allow app developers and publishers to download and install the network’s ads within their apps. The SDK was previously in beta but is now available to the general public.
The new SDK from Admob is unified across all devices running the iPhone OS. App developers and ad publishers can download one binary for development across all Apple iPhone OS devices, for example, the iPhone, iPod touch and the latest iPad. The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.
The new text & tile ad formats contain the same 35 characters as our standard CPC text ads and are easy to create directly in the AdMob interface. Where the image ads will become broadly available starting next week. Advertisers who are using image ads are encouraged to provide all three ad sizes to maximize the reach of their campaign. Admob is also praising the “creative potential of iPad ads using HTML5,” even building demos of ads using HTML5 technology, which rivals Flash, to show off the innovative formats. AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now they are on their discovery to drive innovation on the iPad.
Not just AdMob, almost everyone else is excited about the potential of iPad for both advertisers and publishers. Other global leading mobile advertising networks such as MobGold, InMobi and Smaato, are yet to launch their mobile advertising platfrom for iPad, but there seems to be a great future in developing the ad units for iPad. Though mobile advertising network MobGold appears to be one of the newest compared to the others, yet MobGold’s effort to launch GoldLink, further reiterates their determination in creeativity to continue to invest in providing best in class monetization and advertising solutions on this platform.
The current iPad network is growing rapidly. Advertisers should note that any ads targeted to the iPhone OS includes the iPad by default and it is also possible to target only iPad devices.